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People want high-quality erotic content, and the fact is, mainstream is kicking our ass at this game right now. That's been the general marketing strategy of most companies. For Sullivan, the problem has been that the vast majority of existing adult video production companies "don't ask really basic questions when they're making their movies, and these are really Marketing questions, and those are, who is your audience? The only barriers of entry that we have left is showing hardcore sex because they're doing a better job with narrative, they're doing a better job with acting and they're doing a better job with context. We made the platform very flexible so we can create, on our system, different configurations and different merchandising and even a completely different catalog, but still using all the capabilities of our system that individualizes to the different companies that we work with. June 13, PM Tech - By.

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Because what people are used to doing is just releasing content, and then maybe doing a press release or something, and getting distribution at online networks like Gamelink.

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So we got to apply a lot of our background to actually crafting a content strategy and then actually executing that strategy, and what we did turned into what is certainly within our network the most successful piece of content that's been released over the past five years. For Sullivan, the problem has been that the vast majority of existing adult video production companies "don't ask really basic questions when they're making their movies, and these are really Marketing questions, and those are, who is your audience? Why would they be interested in the particular production we're making, and how do we gain access to that market?

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